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Jurassic Park Video to be Released in October
Jurassic Park set for video release
UNIVERSAL CITY, Calif. (Reuter) - ``Jurassic Park,'' Steven
Spielberg's blockbuster dinosaur thriller, is poised to storm
into the home video market this fall, MCA/Universal Home Video
The MCA Inc. unit said it is preparing a marketing blitz
designed to reach 98 percent of the adult population in the
United States a total of 25.2 times.
The video is to be released on Oct. 4.
``Jurassic Park,'' released by MCA's Universal Pictures film
studio, has grossed close to $900 million at box offices
worldwide, making it the highest-grossing film ever.
The videocassette will be priced at $24.95.
MCA/Universal Home Video said it has established ``Jurassic
Park'' sign-up centres to pre-sell and promote the video.
Customers who reserve copies will receive a ``Jurassic Park''
print of the dinosaur illustrations from the film.
The company also will offer rebates with the purchase of
related promotional products, a national sweepstakes and a
tie-in with McDonald's, offering the sale of other videos from