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Godzilla takes bite out of Hershey profits
In the line of "we told them it should have been a dinosaur," according to
> Hershey Foods Corp. shares fell for a second day as the biggest
> U.S. candy maker said second-quarter profit will be less than
> expected because of weak sales in Asia and disappointing results
> from promotions tied to the movie "Godzilla."
> The ``Godzilla'' promotion, which featured Hershey bars with the
> monster's footprints in them and bubble-gum balls made to appear
> like lizard eyes, had about $14 million less in sales than last year's
> tie-in with ``Lost World,'' the sequel to ``Jurassic Park,'' the company
> The shortfall accounts for 2 cents a share in lost earnings, the
> company said.
> "Godzilla'' has failed to live up to expectations at the box office as
> well, taking in $134 million in seven weeks, short of recouping the
> $170 million Sony Corp. spent to make and promote the special
> effects-laden film.
So, who wanted to see a film of an iguana laying eggs or eat a candy
bar imprinted with said spoor?