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Re: Actually Doing Something About the Great Paleoart Ripoff
This does sound like a good idea, but is there not a worry that people looking
for palaeoart will simply hire illustrators unfamiliar with palaeoartistic
techniques instead? This is already a big problem in the publishing industry as
publishers seem happier to use relatively cheaply-hired illustrators guided by
poorly-paid consultants than hire expensive, specialist palaeoartists (even
large broadcasting corporations have expressed these problems to me). The end
results are never as good as those done by 'proper' palaeoartists, but they are
far more commonly used than any work done by the Pauls, Antons, Skrepnicks or
other palaeoartists of the world. We shouldn't kid ourselves that the quality
of work is the most important concern of media types/publishers/exhibition
developers: money, cost efficiency and deadlines seem to come first 9 times out
of 10, with science of secondary concern. You only need to look in most popular
dinosaur books for evidence of this, or else check out the quality of animation
and reconstructions in most palaeodocs: they're going for what they can achieve
with their time and money, not precision accuracy. Seeing as the latter is what
gives palaeoartists their edge over regular illustrators, we need to be
realistic about our expendability in the eyes of potential employers.
What I'm getting at, I suppose, is that any pricing has to be competitive with
the rates offered by other artists and illustrators because, though we may
stress the importance of the research/reconstruction process to palaeoart, I'm
not sure most people seeking palaeoart imagery will give two hoots about it:
they just want a picture of something that fits their requirements for the
lowest cost. It's great if that image is scientifically credible, but that's a
bonus, not a requirement. I reiterate that I don't think this website is a bad
idea, I just wonder if it will lead to contributing palaeoartists finding
themselves with more time on their hands than they'd like.
Dr. Mark Witton
Palaeobiology Research Group
School of Earth and Environmental Sciences
University of Portsmouth
Tel: (44)2392 842418
If pterosaurs are your thing, be sure to check out:
- Pterosaur.Net: www.pterosaur.net
- The Pterosaur.Net blog: http://pterosaur-net.blogspot.com/
- My pterosaur artwork: www.flickr.com/photos/markwitton
>>> <GSP1954@aol.com> 11/03/2011 15:33 >>>
Having groused about the paleoart problem from a personal perspective it is
time to move on to how the community can do things to improve the overall
situation. Perhaps dramatically.
And it is not just the paleo community. The discussion has spread to other
freelance science illustrators who work in exhibits etc.
One item coming in from some non list feedback is that it is apparently
becoming an increasing problem is that more and more (but not all) institutions
are becoming more ruthless in pitching artists against one another in
bidding wars. Some – including large scale exhibits producers – are being
out of business by this sort of thing, as well as chronic demands to lower
prices until the work is no longer profitable. This reflects a general
American management trend to practice libertarian social Darwinism towards the
people who actually have talent in order to maximize their product at minimal
cost. The question is what to do about it.
Some sort of formal union may not be workable, but some form of
in-their-faces publicity and organization is required.
A while back Tess K did the nice booklet on pricing and ethical practices
that unfortunately was not as effective as hoped (this can be posted as a pdf
BTW with an historical explanation of its nature in order to give an idea
of what can be done). In hindsight the problem was that only those who got it
in hand saw it – i. e. it was too individual to have impact, in particular
most management people didn’t see it (and probably none currently working
knows about it) -- plus it being a print version meant it became outdated and
The best thing to do is set up a website on the issue. Maybe it can be
paleoartistry alone, or be joined with those who do science illustrations in
general, or they can be done in parallel. That can be worked out.
Among the items the site would include would be a politely but firmly
worded statement of the ethics and practices expected and required by artists
all project managers who hire their work. These would state that it is the
ethical responsibility of anyone managing an institution or project to be
careful to ensure that the compensation they provide is sufficient to support
the artist in a proper lifestyle including health care, retirement, SS
payments, yadda yadda. There can be an explanation of why this is fair and
necessary in case any of them are dolts which many but by no means all are.
Emphasize the unusual research and reconstruction expertise, effort and time
required by paleoartists. Managers must therefore design and budget their
so that they are not overly ambitious that the creative talent will have to
drop their pricing to the point they are working for substandard wages that
make it impossible for them to earn a decent if not lucrative lifestyle.
Competitive bidding – especially below the minimums noted below – are a
no-no. I am working on a preliminary draft and will soon post it.
Another item on the website will then provide an extensive listing of
minimal pricing for various projects. These minimal prices would be set to
provide the full compensation deserved and required by skilled talent. Generous
but not outrageous. Anyone would be free to ask for more. As time goes on the
minimums can be gradually upped both for inflation, and perhaps to raise the
bar a little. Tess might be a person to put together an initial version,
which can be sent to a set of people who can suggest adjustments until the
final version is arrived at.
Here’s how this works. Say you the artist is contacted by someone doing a
project who asks for an estimate or a bid. Tell them, hey, no problem. You
set my fees relative to the those posted on the website. Plus, you only work
with those who follow the posted ethical practices. You see, this way you
don’t have to make it personal which is always awkward and is usually left
unsaid, now it’s just the industry standard posted right there on the web for
all to read. If asked for a competitive bid by all means decline. If they
start whining and begging poverty and noting that certainly you would
their problem simply point out to them that you of course cannot undercut
the standard rates, and if they cannot raise their payments then they need to
scale back their project as per the statement.
For example, say doing 10 dinosaur restorations for a science center
exhibit or a cable documentary is worth 10 monetary units on the list, so that
what you ask for. This way you do not have to feel awkward by requesting a
good solid reward for your efforts that will help you take that well deserved
vacation and put the tykes through college. Say the project manager says
gosh golly, we have only 5 monetary units budgeted, and it is just ever so
hard for science centers to raise money in these tough times, or that the
profit margin for their documentary won’t allow them to pay more than 5
units. Couldn’t you help us out this time around? Note that by merely making
this request they have gone nonprofessional by pressuring you to accept
payment below standard professional levels. In turn, for you to accept payments
that do not meet professional needs would be unprofessional on your part.
So reply that gosh golly you are just so sorry (not), if you all you have is
just 5 monetary units then you get 5 dinosaur restorations in return. After
all, that is the minimum industry standard, now isn’t it? You the
professional artist are not asking for anything out of the ordinary. Feel free
restress how you have to pay for your own health care, entire SS etc if you
like. In other words, it ain’t your problem that they don’t have enough money
to pay would you should get, it’s entirely their’s. There is a fair chance
they will cough up the funds. Or they will scale pay and you will get what
you should for the work you do, freeing you to go for those hikes instead of
staying in doors on nice days to get under paid for a lot of work, or do
another job. If they do not hire you you will not be exploited.
What if a manager approaches someone new to the bizz and says that since
they lack a body of work they should undercut those that do have one. He or
she needs to say it makes no difference, the minimum rates apply. This will
This scheme will work best if every sticks to their guns. Hopefully over
time the management folks will be tamed and disciplined into the compliant
employers they should be.
A potential problem is that the minimum fees could also turn into maximums,
making it hard to go higher. At this point the situation is so bad that it
may not be relevant. In any case one does not have to utilize the list, and
can go ahead and ask for more and see what happens. It may work on occasion.
Here’s another great idea. When the website is ready send a friendly notice
to every single museum, science center, science magazine, and documentary
company in the US, Canada, Australia and England cheerfully telling them
about it, and how we are sure that all will understand and cooperate. Include
with that the statement on expected project manager standards. That way they
will all have a heads up on the new situation. Some may well realize for the
first time the problem, alert others in their institutions as to the new
thinking about the situation, and make sincere efforts to accommodate the
requirements in future projects. Some sympathetic managers – they are not all
evil – will be relieved to have something they can wave in front of their
higher ups. Maybe next time when we artists are contacted a project manager
on occasion actually up front offer to meet the requirements alleviating
those pesky negotiations in the dark. Others might be shamed into complying.
Shame is always good. Then, send out the notice every few years as a “friendly
reminder,” especially for new managers as they turn over.
But wait, there’s more! An additional possibility would be for artists,
when they receive fair or better payment, to send the info in to the site where
it can be posted. This would help set further precedent and guidance about
Now here is an idea I came up while writing this that even I admit is cool.
Have a location where artists can complain about mistreatment by project
managers. The complaints could only be formal, just the facts statements of
fact with any basic charges of any unethical behavior if they occurred, no
over the top rants and accusations. The potential beauty of this is that
hopefully it will not need to be used. Mere publicized existence of the site
should have a tame and shame impact on employers. And if there is reason to
that someone is chronically underbidding they and those hiring them can be
pointed out. Again, just a statement of what is known.
To top it all off, when the site is up and running send out a press release
to science journalists that lets the world know we are not going to take it
anymore. Contact the journalists personally to make sure they don’t let it
slip by. Might get into the science sections of the NYT, Wash Post, Wall St.
J. Really put the museums, documentary producers and their practices in the
spotlight at long last.
The reason paleo and other science artists have been getting screwed is
because until now dealing with the people who have the money has been a private
affair in which everyone working in the dark has been at a severe
disadvantage. The web is a mixed bag, but we should be exploiting its potential
force the money people to operate out in the open where they cannot get away
with it. Keeping it private leaves them in control, shining light on the
situation can but us in the drivers seat.
As the site is outlined above a nice thing is that if it works it does not
require a formal union. If it does not work that can be reconsidered down
On the site there can also be other items, such as ethical principles for
paleoartists. Advice sections. Etc. It can start simple and expand with time.
Anyone can contribute articles.
Now, before people who have not necessarily thought this through yet
(especially nonartists who one wonders why they are intervening in the first
place) hit the keyboards to nay say his, please do us all a favor. Criticize
I actually say, not what you think I said because you did not read this
carefully enough. Then make sure any criticisms are really well founded –
solidly thought out views can be valuable. And criticizing is easy. What is
really useful rather than just complaining is proposing useful solutions. So if
you do not have a viable alternative perhaps it is best to not just be
critical. And please understand that the current situation is really bad,
something needs to be done. I was about to say the situation cannot get worse,
it will get worse unless we get organized at some level.
On related topics, the idea of a collective web based paleoart bazaar is a
good idea. Anyone could use it, anyone who does would be free to do their
own sales via any alternative means they desire. And a tiny part of the
revenues could be used to run the above website.
By the way, it is no longer necessary to print up a bunch of prints, store
them, and hope they sell (no way I am going to have a bunch of prints around
and pack them up for shipping). They can be printed and shipped to order
via web services.
While writing this up it occurred to me that that when you think about it
these things should have been done awhile back. And late is better than never
(unless pulling a rip cord of course).