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Re: Actually Doing Something About the Great Paleoart Ripoff



This does sound like a good idea, but is there not a worry that people looking 
for palaeoart will simply hire illustrators unfamiliar with palaeoartistic 
techniques instead? This is already a big problem in the publishing industry as 
publishers seem happier to use relatively cheaply-hired illustrators guided by 
poorly-paid consultants than hire expensive, specialist palaeoartists (even 
large broadcasting corporations have expressed these problems to me). The end 
results are never as good as those done by 'proper' palaeoartists, but they are 
far more commonly used than any work done by the Pauls, Antons, Skrepnicks or 
other palaeoartists of the world. We shouldn't kid ourselves that the quality 
of work is the most important concern of media types/publishers/exhibition 
developers: money, cost efficiency and deadlines seem to come first 9 times out 
of 10, with science of secondary concern. You only need to look in most popular 
dinosaur books for evidence of this, or else check out the quality of animation 
and reconstructions in most palaeodocs: they're going for what they can achieve 
with their time and money, not precision accuracy. Seeing as the latter is what 
gives palaeoartists their edge over regular illustrators, we need to be 
realistic about our expendability in the eyes of potential employers.

What I'm getting at, I suppose, is that any pricing has to be competitive with 
the rates offered by other artists and illustrators because, though we may 
stress the importance of the research/reconstruction process to palaeoart, I'm 
not sure most people seeking palaeoart imagery will give two hoots about it: 
they just want a picture of something that fits their requirements for the 
lowest cost. It's great if that image is scientifically credible, but that's a 
bonus, not a requirement. I reiterate that I don't think this website is a bad 
idea, I just wonder if it will lead to contributing palaeoartists finding 
themselves with more time on their hands than they'd like. 

Mark

--

Dr. Mark Witton

Palaeobiology Research Group
School of Earth and Environmental Sciences
University of Portsmouth
Burnaby Building
Burnaby Road
Portsmouth
PO1 3QL

Tel: (44)2392 842418
E-mail: Mark.Witton@port.ac.uk

If pterosaurs are your thing, be sure to check out:

- Pterosaur.Net: www.pterosaur.net
- The Pterosaur.Net blog: http://pterosaur-net.blogspot.com/
- My pterosaur artwork: www.flickr.com/photos/markwitton 

>>> <GSP1954@aol.com> 11/03/2011 15:33 >>>
Having groused about the paleoart problem from a personal perspective it is 
time to move on to how the community can do things to improve the overall 
situation. Perhaps dramatically.   

And it is not just the paleo community. The discussion has spread to other 
freelance science illustrators who work in exhibits etc. 

One item coming in from some non list feedback is that it is apparently 
becoming an increasing problem is that more and more (but not all) institutions 
are becoming more ruthless in pitching artists against one another in 
bidding wars. Some – including large scale exhibits producers – are being 
driven 
out of business by this sort of thing, as well as chronic demands to lower 
prices until the work is no longer profitable. This reflects a general 
American management trend to practice libertarian social Darwinism towards the 
people who actually have talent in order to maximize their product at minimal 
cost. The question is what to do about it. 

Some sort of formal union may not be workable, but some form of 
in-their-faces publicity and organization is required. 

A while back Tess K did the nice booklet on pricing and ethical practices 
that unfortunately was not as effective as hoped (this can be posted as a pdf 
BTW with an historical explanation of its nature in order to give an idea 
of what can be done). In hindsight the problem was that only those who got it 
in hand saw it – i. e. it was too individual to have impact, in particular 
most management people didn’t see it (and probably none currently working 
knows about it) -- plus it being a print version meant it became outdated and 
so forth. 

The best thing to do is set up a website on the issue. Maybe it can be 
paleoartistry alone, or be joined with those who do science illustrations in 
general, or they can be done in parallel. That can be worked out. 

Among the items the site would include would be a politely but firmly 
worded statement of the ethics and practices expected and required by artists 
of 
all project managers who hire their work. These would state that it is the 
ethical responsibility of anyone managing an institution or project to be 
careful to ensure that the compensation they provide is sufficient to support 
the artist in a proper lifestyle including health care, retirement, SS 
payments, yadda yadda. There can be an explanation of why this is fair and 
necessary in case any of them are dolts which many but by no means all are. 
Emphasize the unusual research and reconstruction expertise, effort and time 
required by paleoartists. Managers must therefore design and budget their 
projects 
so that they are not overly ambitious that the creative talent will have to 
drop their pricing to the point they are working for substandard wages that 
make it impossible for them to earn a decent if not lucrative lifestyle. 
Competitive bidding – especially below the minimums noted below – are a 
no-no. I am working on a preliminary draft and will soon post it. 

Another item on the website will then provide an extensive listing of 
minimal pricing for various projects. These minimal prices would be set to 
provide the full compensation deserved and required by skilled talent. Generous 
but not outrageous. Anyone would be free to ask for more. As time goes on the 
minimums can be gradually upped both for inflation, and perhaps to raise the 
bar a little. Tess might be a person to put together an initial version, 
which can be sent to a set of people who can suggest adjustments until the 
final version is arrived at. 

Here’s how this works. Say you the artist is contacted by someone doing a 
project who asks for an estimate or a bid. Tell them, hey, no problem. You 
set my fees relative to the those posted on the website. Plus, you only work 
with those who follow the posted ethical practices. You see, this way you 
don’t have to make it personal which is always awkward and is usually left 
unsaid, now it’s just the industry standard posted right there on the web for 
all to read. If asked for a competitive bid by all means decline. If they 
start whining and begging poverty and noting that certainly you would 
understand 
their problem simply point out to them that you of course cannot undercut 
the standard rates, and if they cannot raise their payments then they need to 
scale back their project as per the statement. 

For example, say doing 10 dinosaur restorations for a science center 
exhibit or a cable documentary is worth 10 monetary units on the list, so that 
is 
what you ask for. This way you do not have to feel awkward by requesting a 
good solid reward for your efforts that will help you take that well deserved 
vacation and put the tykes through college. Say the project manager says 
gosh golly, we have only 5 monetary units budgeted, and it is just ever so 
hard for science centers to raise money in these tough times, or that the 
profit margin for their documentary won’t allow them to pay more than 5 
monetary 
units. Couldn’t you help us out this time around? Note that by merely making 
this request they have gone nonprofessional by pressuring you to accept 
payment below standard professional levels. In turn, for you to accept payments 
that do not meet professional needs would be unprofessional on your part. 
So reply that gosh golly you are just so sorry (not), if you all you have is 
just 5 monetary units then you get 5 dinosaur restorations in return. After 
all, that is the minimum industry standard, now isn’t it? You the 
professional artist are not asking for anything out of the ordinary. Feel free 
to 
restress how you have to pay for your own health care, entire SS etc if you 
like. In other words, it ain’t your problem that they don’t have enough money 
to pay would you should get, it’s entirely their’s. There is a fair chance 
they will cough up the funds. Or they will scale pay and you will get what 
you should for the work you do, freeing you to go for those hikes instead of 
staying in doors on nice days to get under paid for a lot of work, or do 
another job. If they do not hire you you will not be exploited. 

What if a manager approaches someone new to the bizz and says that since 
they lack a body of work they should undercut those that do have one. He or 
she needs to say it makes no difference, the minimum rates apply. This will 
benefit everyone. 

This scheme will work best if every sticks to their guns. Hopefully over 
time the management folks will be tamed and disciplined into the compliant 
employers they should be.  

A potential problem is that the minimum fees could also turn into maximums, 
making it hard to go higher. At this point the situation is so bad that it 
may not be relevant. In any case one does not have to utilize the list, and 
can go ahead and ask for more and see what happens. It may work on occasion. 

Here’s another great idea. When the website is ready send a friendly notice 
to every single museum, science center, science magazine, and documentary 
company in the US, Canada, Australia and England cheerfully telling them 
about it, and how we are sure that all will understand and cooperate. Include 
with that the statement on expected project manager standards. That way they 
will all have a heads up on the new situation. Some may well realize for the 
first time the problem, alert others in their institutions as to the new 
thinking about the situation, and make sincere efforts to accommodate the 
requirements in future projects. Some sympathetic managers – they are not all 
evil – will be relieved to have something they can wave in front of their 
higher ups. Maybe next time when we artists are contacted a project manager 
will 
on occasion actually up front offer to meet the requirements alleviating 
those pesky negotiations in the dark. Others might be shamed into complying. 
Shame is always good. Then, send out the notice every few years as a “friendly 
reminder,” especially for new managers as they turn over. 

But wait, there’s more! An additional possibility would be for artists, 
when they receive fair or better payment, to send the info in to the site where 
it can be posted. This would help set further precedent and guidance about 
pricing. 

Now here is an idea I came up while writing this that even I admit is cool. 
Have a location where artists can complain about mistreatment by project 
managers. The complaints could only be formal, just the facts statements of 
fact with any basic charges of any unethical behavior if they occurred, no 
over the top rants and accusations. The potential beauty of this is that 
hopefully it will not need to be used. Mere publicized existence of the site 
should have a tame and shame impact on employers. And if there is reason to 
think 
that someone is chronically underbidding they and those hiring them can be 
pointed out. Again, just a statement of what is known. 

To top it all off, when the site is up and running send out a press release 
to science journalists that lets the world know we are not going to take it 
anymore. Contact the journalists personally to make sure they don’t let it 
slip by. Might get into the science sections of the NYT, Wash Post, Wall St. 
J. Really put the museums, documentary producers and their practices in the 
spotlight at long last. 

The reason paleo and other science artists have been getting screwed is 
because until now dealing with the people who have the money has been a private 
affair in which everyone working in the dark has been at a severe 
disadvantage. The web is a mixed bag, but we should be exploiting its potential 
to 
force the money people to operate out in the open where they cannot get away 
with it. Keeping it private leaves them in control, shining light on the 
situation can but us in the drivers seat. 

As the site is outlined above a nice thing is that if it works it does not 
require a formal union. If it does not work that can be reconsidered down 
the line. 

On the site there can also be other items, such as ethical principles for 
paleoartists. Advice sections. Etc. It can start simple and expand with time. 
Anyone can contribute articles. 

Now, before people who have not necessarily thought this through yet 
(especially nonartists who one wonders why they are intervening in the first 
place) hit the keyboards to nay say his, please do us all a favor. Criticize 
what 
I actually say, not what you think I said because you did not read this 
carefully enough. Then make sure any criticisms are really well founded – 
solidly thought out views can be valuable. And criticizing is easy. What is 
really useful rather than just complaining is proposing useful solutions. So if 
you do not have a viable alternative perhaps it is best to not just be 
critical. And please understand that the current situation is really bad, 
something needs to be done. I was about to say the situation cannot get worse, 
but 
it will get worse unless we get organized at some level. 

On related topics, the idea of a collective web based paleoart bazaar is a 
good idea. Anyone could use it, anyone who does would be free to do their 
own sales via any alternative means they desire. And a tiny part of the 
revenues could be used to run the above website. 

By the way, it is no longer necessary to print up a bunch of prints, store 
them, and hope they sell (no way I am going to have a bunch of prints around 
and pack them up for shipping). They can be printed and shipped to order 
via web services. 

While writing this up it occurred to me that that when you think about it 
these things should have been done awhile back. And late is better than never 
(unless pulling a rip cord of course). 

G Paul</HTML>